Instagram gives sneak peek into advertising posts

Advertising will soon come to Instagram. But what will the ads look like?

In a blog post, Instagram showed users what they can expect with ads. Check out the design below.

Instagram said that this specific ad will show up to U.S. users within the next week:

You’ll know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap this label to learn more about how advertising works on Instagram.

We want ads to be creative and engaging, so we’re starting with just a handful of brands that are already great members of the Instagram community. If you see an ad that doesn’t interest you, you can tap the “…” below it to hide it and provide feedback about what you didn’t like. This will help us show you more interesting ads in the future.

Our focus with every product we build is to make Instagram a place where people come to connect and be inspired. Building Instagram as a business will help us better serve the global—and ever growing—Instagram community, while maintaining the simplicity you know and love.

Instagram assured users that they still own their photos and that won’t change. Much like Facebook, Instagram users can provide feedback to the site about ads they don’t like or that are irrelevant.

Readers: How do you feel about ads on Instagram?

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Instagram hires first Director of Product, Facebook’s Peter Deng

Product Management Director Peter Deng is leaving Facebook — but he’s not going far. The Verge reported Wednesday that Deng has accepted a position with Instagram, marking the photo-sharing company’s first Director of Product.

Deng has largely been responsible for Facebook’s rapid growth, and the company is hoping he can achieve similar results with Instagram. He has been a part of Facebook since 2007, working on News Feed and Facebook’s messaging platforms. Deng was a force behind Facebook’s Chat Heads, which started as a utility within Facebook Home, but has now migrated to both iOS and Android devices.

Facebook confirmed Deng’s hiring to Inside Facebook:

We are excited to announce that Facebook Product Management Director Peter Deng is joining the Instagram team as the Director of Product. Peter will help build out the product team to bring our users even more great new products and features in future.

Deng, who will report directly to Instagram CEO Kevin Systrom, talked about his new position with The Verge:

Back in 2007, there were so many challenges with building quickly and knowing what our users want, like, how do we go international? Having seen the evolution of that, I see a lot of the same exact challenges on the horizon for Instagram right now.

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Facebook careers: Instagram PR, Gifts partner manager, ethnographer and more

Facebook added 31 new positions to its careers page this week, including a number of openings on the research, recruiting, business operations, global marketing and sales teams.

Instagram seems to be looking for its first international employee: a communications manager based in London.

Facebook has an interesting opening for an ethnographer, which includes the following in the job description:

Facebook aims to connect the world in a big way, across all cultures and creeds, cities and countrysides. And to do that successfully, we need to understand the unique character of all those communities: what Facebook means or could mean to each of them, what themes are common across them, what themes are unique to each, and how best to make our products and technology work for all of them.

International Communications Manager – Instagram (London)Business Operations Associate – SMB/MM (Menlo Park)Finance Revenue Operations Lead (APAC) (Singapore)Executive Assistant, Global Marketing Solutions (New York)Global Data Center Security Manager (Menlo Park)Law Enforcement Response Team Analyst (Austin)Recruiter, APAC (Contract) (Seoul)Recruiting Assistant (contractor) (São Paulo)Recruitment Coordinator (Contract) (Dublin)Ethnographer (Menlo Park)Research Manager, Growth and Analytics (Menlo Park)UX Researcher (Contractor) (Palo Alto)Critical Facility Technician (Forest City)Operations Engineering Manager (Menlo Park)Global Creative Solutions: Creative Strategist (Hamburg)Vertical Manager, Marketing Communications (Menlo Park)Analyst, User Operations (Dublin)Account Manager, ANZ (Sydney) (Sydney)Merchant Partner Manager, Facebook Gifts/Commerce (Menlo Park)Growth Manager Latin America – Brasil (São Paulo)Associate, Ad Operations (Tokyo) (Tokyo)Analyst, SMB Growth, Global Marketing Solutions (Austin)Small Business Associate (Singapore)Executive Assistant (London)Client Partner Australia (Sydney)Intern, Global Marketing Solutions (Tokyo)Client Partner, Mobile (Chicago)Client Partner, E-Commerce (Austin)Client Partner, Financial Services (Menlo Park)Client Partner, Retail (Austin)Quantitative Analyst, Monetization (Menlo Park)

Who else is hiring? The Inside Network Job Board presents a survey of current openings at leading companies in the industry.

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Instagram brings image feed to the web

Instagram has launched its image feed to the web, allowing users to scroll through users’ photos on their web browsers, the Facebook-owned company announced on its blog.

Users no longer have to use dedicated mobile apps to browse through the content their friends and connections share.  The desktop feed lets users like and comment on images, but does not support uploading pictures on desktop. The feed is also optimized for mobile device users that may not already have a dedicated native app.

This enables Instagram users to spend more time on the photo-sharing service even when they can’t be on their phones. It also makes aspects of the service accessible to more users, not just people with iOS and Android devices. The desktop feed also makes it easier to share links to specific images.

The introduction of new feed also addresses an issue that came about when Instagram began preventing images from appearing on Twitter. Now, instead of only browsing through friends’ Twitter feeds to be linked back to Instagram, users can simply browse Instagram through the desktop feed.

Prior to this announcement, there have been third party applications that brought users’ Instagram feeds to desktop, but this is the first instance of an Instagram-built desktop feed. Despite being mobile-only for a long time, Instagram has slowly been shifting toward desktop with the introduction of web profiles last November. The resources from being owned by Facebook help make this possible. Interestingly, the mobile-based service has been making the transition to the web, just as Facebook is transitioning many of its desktop features to mobile experiences. For these networks, ubiquity is key.

In his announcement of the feature, Instagram CEO Kevin Systrom said:

We believe that you should be able to access Instagram on a variety of different devices, any of which may be convenient to you at a given moment – including your desktop computer or tablet. We do not offer the ability to upload from the web as Instagram is about producing photos on the go, in the real world, in realtime.

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Viddy, SocialCam, WashPo, Instagram, quizzes, games, more on this week’s top 20 growing Facebook apps by DAU

Mobile video sharing app Viddy gained the most daily active users of any of the other applications on our list this week. With 3.3 million new DAU, it outpaced second-place SocialCam by almost 1 million DAU.

There were also copious photo sharing apps, a pair of quiz apps and several games, among a few others. The titles below grew between 190,000 and 3.3 million DAU, based on AppData, our data tracking service covering growth for apps on Facebook.

Top Gainers This Week

Mobile apps Viddy, Socialcam, Instagram and HTC Sense were popular on our list this week. Photo Love with 2.3 million DAU led a handful of photo applications that allow users to rate their friends’ photos, giving them the option to post to the stream. These apps included Photo Contest, Photo Roll, Photo Passion and Amazing Photos.

Quiz apps Between You and Me and Truths About You grew significantly. These ask users to answer questions about their friends, giving the option to post the answers to the stream. Washington Post Social Reader, music streaming app Grooveshark, video app Chill also made the list. Games on the list were led by Candy Crush Saga.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top emerging apps on Friday.

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Socialcam, Viddy, Instagram, Metacafe, Candy Crush Saga, more on this week’s top 20 growing Facebook pages by MAU

Social video apps were very popular on our list of growing Facebook applications by monthly active users this week. Mobile video apps Socialcam and Viddy topped our list, with web integrations from Metacafe, Siz.net and Dailymotion also making appearances.

Titles on our list gained the most MAU of any apps on the platform, growing from between 700,000 and 13.5 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

Socialcam grew by 13.5 million MAU and Viddy by 12.8 million MAU. These apps allows users to create and watch videos, sharing activity to Facebook each time. The mobile photo sharing app Instagram continue to grow significantly, as did the document sharing integration, Scribd. Two music applications, Pandora and Spotify, made our list, as well as a pair of quiz applications that publish feed stories with each answer.

Metacafe’s Timeline app led a list of website integrations that made our list, including Yahoo! Social Bar, Flixster and Dailymotion. These apps tend to institute automatic sharing for users who visit the sites. Finally, games on the list were led by King.com’s Candy Crush Saga.

All data in this post comes from our traffic tracking service, AppData. Stay tuned for our look at the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

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