Join us at Social Gambling & Gaming Summit Dec 10-11: Register Now to Save $250

Social Gambling & Gaming Summit is right around the corner! This two-day conference, focused on casino-style social games, mobile gaming, and virtual goods, will explore recent issues and successes within the industry.

Taking place at the MGM Grand Las Vegas on December 10-11, the Social Gambling & Gaming Summit will feature panels and discussions concerning the interaction between social games and online gambling, user experience, the evolution of mobile social casino development and more. View the full agenda here.

Social Gambling & Gaming Summit has secured and impressive roster of speakers, including John Connelly, VP of Business Development for Bally Technologies; Phil Gordon, Founder & CEO of Jawfish Games; Andy Choy, Founder and CEO of Casino Offer Network, and Alan Avidan, CEO of Bees and Pollen. View the full speaker list here.

Gaming enthusiasts and industry professionals are encouraged to register before December 9 and save $250 on on-site prices. Register Now!

Mediabistro Course

To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copy editing class taught by the chief copy of Seventeen Magazine to an intro course for Excel. Hurry – offer expires 12/24!  Browse our upcoming courses.

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Registration now open for the 2013 Social Gambling & Gaming Summit

Mediabistro will hold its fourth annual Social Gambling & Gaming Summit in London on November 21, 2013. The full-day conference is focused on all things casino-related in the worlds of social and mobile games, virtual goods, and making the connection between social gambling and gaming.

The Social Gambling and Gaming Summit features a variety of keynotes, panel sessions and opportunities for general discussion, covering a range of topics including HTML5 development, cross-promotions, multi-platform game development and much more.

Here are just a few of the available sessions:

Fanning the Games: Building Engagement By Converting Players To FanaticsHTML5 Reality Check: Will 2013 Bring The Big Breakthrough?The Power of Cross-Promotion: How Leading Mobile Game Developers Are Leveraging Their Own User BaseMultiplatform Soft Gambling TrendsSocial-Focused Betting: The Rise of Social Casino Games and Online GamblingMonetizing the Multi-Platform Landscape on iOS, Android, and Windows 8

Representatives from Facebook, Google, Microsoft Germany, MeetMe, and DLA Piper UK LLP will be on hand as featured speakers during the event, with a full list of current speakers available on the event’s website.

The Social Gambling and Gaming Summit aims to help attendees meet with the leaders in the iGaming space, as well as build partnerships and relationships with major casino operators. The conference will examine the differences between the European and American gaming markets, and is your one-stop-shop for information on this growing area of the gaming industry.

Registration for the Social Gambling & Gaming Summit is now open.

Mediabistro Event

Harness the latest trends and fastest growing opportunities shaping the mobile and social app ecosystem at our Inside Mobile Apps event this December in New York! Discover the best practices for successful game design, distribution, marketing, and monetization in a multi-platform world. Take advantage of early bird prices!

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Social Gaming & Gambling Summit LA— Register Now and Save

Searching for a way to profit from your social game or build brand awareness? Join us at Social Gaming & Gambling Summit, December 13-14 in Los Angeles, where experts will gather to show attendees the strategies needed to build a long-term sustainable business in social gaming. Register before Thursday, November 15, and save.

Many of the top mobile apps platforms, payment solutions, social gaming, casual gaming, and gambling brands will be represented. Attendees will receive insight on building games for the core, active gamer, learn trends in game analytics and optimization, and explore the future of online gambling.

Featured sessions include: 

The State of Mobile Gaming: A View from the Top

What tactics are key players in mobile gaming using to stay ahead of the curve? Niranjan Nagar, Head of Games & Apps, Global Vertical Marketing at Facebook, discusses the future state of the industry and Facebook’s marketing strategy for the vertical and architecting programs.

Multiplatform Games: Designing for the Future

As casual games spread throughout every gaming platform from consoles to the latest mobile phones, designers are challenged to innovate and reinvent gameflow and mechanics. Explore how to prepare for the future and look at case studies of successes and failures in moving between platforms with experts at Sulake, Hibernum Creations, Arkadium, King.com, and SignusLabs.

View the full program here.

Register before Thursday and save.

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Coverage of Social Gaming Summit 2009

I’m catching up on the Social Gaming Summit 2009 on the net, and here’s my bounty of news, twitter tidbits and links to further coverage.

These are misc tidbits from the backlog that stuck out.

Social Gaming ARPU’s: top games $1-2/month, good FB $0.30-0.40, good MS $0.60-.070Conversions to paying users for social games 0.5% to 1.5% much lower than traditional MMOG’Greg Tseng/Tagged: The most important social network conversion rate is # of monthly users that become daily users look closely at conversion from monthly active to daily active — and see 50% as a gold standard.Jia Shen/RockYou – 5-7% of daily returning users is good (discounting promos), Shukla – RPGs can see 40%Panel on retention/acq: use FB and provide free virtual goods at a staggered pace to bring user pack to app/gameJia Shen/RockYou: Vanity URLs help with branding and discoverability in Facebook. Finding apps is still hardSimplest thing for retention is to give incentives or alerts at a specific amount of time. Mafia Wars’ alert says New Jobs availablejnusser/vindicia: in RMT, friendly fraud 100x real, malicious fraudWomen, 34 to 50 in the US is the best audience you can get for monetizationJia Shen/RockYou: FB retention is easier. Nobody uninstalls apps, devs can always try to reingage. MS has signif churn on appsJia Shen/RockYou: News feed momentum is important metric for distribution that is overlooked now. The reciprocation must happen quicklyJia Shen/RockYou – the new FBook redesign is creating the same engagement growth as FB had during prev peak… but less spammySuper Rewards: Free-mium social game monetization rates ~5% of users playing on any given day.Zong: Fraud chargeback rates often in 5% range. Developers usually very happy with 1-1.5. Paypal: greater than 0.5% a concernVirtual goods business in China is worth $4.5-$5Bn this year. Many games have over 1 million concurrent usersPlayfish:5 weeks ago, we launched RestaurantCity with no cross promotion & grew to 5M users.MySpace interesting stats: 70MM monthly in the US, 30MM are active app usersPlayfish sold 20 million christmas trees and ornaments mirroring social behavior in real worldZynga invested $2mil in guild of heroes. Seems kind of high!on FB, there are 100 games with 100,000 players 30 games by 1 million, 3 games with 10,000,000 gamesZynga: Building social capital can go beyond your real friends” – Pincus; but 70% of the time you log into Poker, a ‘real’ friend is therePlaydom sold $100K worth of virtual pink Volkswagon’s on Sorority Life in 2 daysKeys to a successful social game by Mark Pincus at Zynga: 1) real friends, 2) self expression, 3) stored valueZynga (Pincus) games have to give you 1) feeling of playing with friends, 2) social outlet, expression 3) invest in game3rd secret to Pincus – buy items (i am paraphrasing). Result is that players has social capital. Pincus is master of buzz words2nd secret: Pincus from Zynga – social games must be playground for your personality. Express yourself (channeling Madonna)1st secrets:  Pincus:  Games must appeal to your friendsA pillar of social game is to invest in game over time and give players a sense of value. This is why virtual goods are valued.Design games as objects of social interaction, you get the benefit as a user of inviting your friends into the gamegame themes (pets, farms, restaurants) in top 10 apps – starting to mirror the over 35 crowd (similar to casual games)

Read the full backlog via Twitter search

Explore posts in the same categories: event, games This entry was posted on June 24, 2009 at 09:18 and is filed under event, games. You can subscribe via RSS 2.0 feed to this post's comments.

Tags: business, conference, facebook, games, monetization, socialgames

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