The Facebook Marketing Bible May 2011 Edition Is Now Available

The May 2011 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available.

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

In addition, Inside Network is pleased to announce that through May 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

Now that Facebook is nearing the 700 million monthly active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The May 2011 edition includes updates on the following topics:

Our guide to the Facebook Send button that details Facebook’s latest addition to its social plugins.Facebook applications versus offsite integrations and what works best for marketing your business or brand.Our detailed style and strategy guide to Facebook’s Like button that helps you identify the right design for your off-Facebook content site.An overview of Graph API metatags and how they enable you to maximize the value of your implemented Like buttons.Facebook Applications, Social Plugins, Connect and Instant Personalization — details on how to use the wide variety of options available for engaging Facebook usersUpdates to Facebook Questions, and how recent changes to this user-facing feature will affect your approach to brand marketing through this ‘no-cost’ channel.Strategies to help you navigate Facebook’s recent major Page redesign, whether you’re representing a major brand, small business, or public figure.Facebook’s expanding options for advertisers, and how any advertiser can get more from new features like Sponsored Stories, self-specified landing tabs, and more.The latest featured Facebook’s campaigns that show you how other brands are testing Facebook’s evolving marketing opportunities.New frontiers in brand and performance marketing on Facebook, including opportunities within social games.Facebook Places and Deals, the company’s evolving location-based feature that presents new marketing opportunities for businesses both on and offline.Facebook Groups, a new way for users to connect and collaborate with others who share their interests and affiliations, and new ideas for marketing with Groups on Facebook.Facebook’s latest advertising guidelines updates and what they mean for advertisers throughout the ecosystem.Audience growth and engagement, including best practices for holding on to fans, keeping marketing channels open, and re-engaging your audience on Facebook.Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the May 2011 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

Building Your Brand through Facebook Pages

Page Destination Tab Ad Campaign StrategiesFacebook Pages and Public ProfilesThe Profile Page – A Walk-Through

Designing Your Facebook Page

Facebook Page Redesign 2011: Marketing Stategies and Best PracticesThe Wall Tab for Making Pages Dynamic and ViralHow to Choose a Landing ‘Tab’ for your Facebook PageAdding Custom Modules to Your Page

Communicating Through Your Facebook Page

The Basics of Status Updates for PagesDemographic Targeting for Status UpdatesUpdating Facebook Page Status Via TextReceive Page Status Updates Via TextHow to Avoid Having Your Page, Open Graph Object, or Application Unliked, Removed, Muted, or Blacklisted

More Ways to Promote Your Facebook Page

How Brands Can Advertise within Social GamesThe Basics of Status Updates for PagesIncrease Engagement and Insight through Status TaggingHow to Grow Your Page’s Audience through Page InvitationsSMS Subscription Service for PagesBranded Virtual Gifts on Facebook Pages for Viral Advertising

Advanced Strategies for Facebook Pages

The Best Facebook Page Strategies and the Pages That Use ThemStrategy: How to Promote Your Page in 6 StepsMarketing Strategy: 4 Reasons Why Marketers Should Invest in Pages Before Groups10 Key SEO Strategies Every Facebook Page Owner Should Know8 Best Practices for Retailers on FacebookMarketers Actively Bidding for Generic Facebook Pages

The Facebook Open Graph for Marketers and Content Publishers

The Like Button Style Guide: How to Pick the Design That’s Right for Your WebsiteHow to Choose Open Graph Tags That Maximize the Value of Your Like ButtonsFacebook Connect Integration Best Practices from the Platform ShowcaseImplementation Options: Like ButtonFacebook CTO Bret Taylor Discusses the Open Graph

More Ways to Market on Facebook: Questions, Places, and Deals

How Pages Can Use the Relaunched Facebook Questions ProductHow to Create a Deal with Facebook DealsThe Places We’ll Go: How marketers can use Facebook’s new location featuresFacebook Questions – A Walk-ThroughHow Marketers Can Get The Most Out Of Facebook QuestionsGroups and SEO – a Quick Overview

Advertising on Facebook

Page Destination Tab Ad Campaign StrategiesSponsored Stories Ads: Walk-Through and Marketing Campaign StrategiesFacebook Ads: Read Before You Get StartedFacebook Ads – A Walk-ThroughThe Facebook Ads ManagerFacebook Self-Serve Ad Types: Page AdsFacebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should KnowFriends of Connections TargetingFacebook Ads: Language Targeting4 Connection Targeting Tests Every Advertiser Should RunFrom Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim KendallTime Scheduling

Tools and How-Tos for Marketers

Facebook “Insights” Metrics Dashboard for Page ManagersUsing Third Party Tools to Manage Your Facebook PageHow Page Owners Can Restrict Content for Underage UsersHow to Export Your Facebook Page Updates to Twitter

Policies, Privacy, and Guidelines to Watch

Promotional/Sweepstakes Policies for Facebook PagesThe Future of Sharing on Facebook: A Hybrid Public/Private ModelFacebook’s Guidelines for Promoting Pages Outside Facebook

Join the Facebook Marketing Bible at FacebookMarketingBible.com

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