That’s why we’re excited to announce today a new original study in our Inside Virtual Goods series by co-authors Justin Smith and Charles Hudson that is exclusively focused on spending and usage patterns in the social gaming market, entitled Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011. The second annual installment of this report, it will be released on Tuesday, June 14, but is available for discount pre-order now.
Most of the studies on player spending and usage patterns in social games over the last year have actually been conducted by industry vendors. Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011 is our exclusive independent look at the virtual goods spending and behavior patterns of social game players on Facebook — data you won’t find anywhere else.
About the Report
Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011 gives you an inside view of the market at this critical juncture in the intersection of social networking and online games.
We have surveyed nearly 2,000 players of social games on Facebook from around the world and across the demographic spectrum. Inside Virtual Goods: Spending and Usage Patterns of the Social Gaming Audience 2011 is the most in-depth independent survey of player behavior and spending patterns in the social gaming market.
What We Cover
Spending Habits and Payment Methods in Top Games – It’s easy to compare games based on audience numbers, but which games monetize better? What payment methods do players use most often in top games? How is the shift to Credits affecting player behavior? We investigate how spending patterns compare across top social games.Frequency of Play and Methods of Game Discovery - As Facebook has cut down on developer access to viral channels, designing an engaging and viral game is becoming both increasingly important and challenging. We investigate which games people play most frequently, and which methods of social game discovery are most effective for top games.Demographic Differences by Region, Age, and Gender – While the social gaming market is increasingly global, the audience is also becoming increasingly diverse by age and gender. How do different segments of the audience differ in terms of spending and usage patterns inside social games? We take an in depth look.Brand Recall for Social Games – How important are brands, and how well can users identify developers of top games? We investigate brand recall amongst social game players.See the full table of contents below:
Table of Contents
I. Methodology and Respondents
About Inside Virtual GoodsAbout the AuthorsSurvey ObjectivesTarget PopulationRespondent Acquisition MethodSurvey StructurePotential for BiasDescription of Total Respondent PopulationTotal Number of RespondentsOverall BreakdownII. Overall Results
Distribution of Favorite GameFrequency of PlayFavorite Game DiscoveryWith Whom Do You Play?Spending on Favorite GameConsumer Perception of Facebook CreditsFrequency of Payment Methods6. Play Patterns, Spending, and Brand Recall for Top GamesFrequency of Play in Top GamesSpending in Top GamesAided Brand Recall for Top Games7. Mobile Platform and Game Adoption by Social Game Players
III. Demographic Differences in Usage Patterns and Monetization
Who are the Social Gaming “Whales”?Spend Across GamesTrends in Favorite Games by Age and GenderAnalyzing the Top Two GamesHow Do Midcore Games Compare?9. Regional Differences
Game Discovery and SpendingFavorite GamePayment TypesAppendix
More Data, More Actionable Insights
In 2009 and 2010, social games began to show what kind of value can be created on top of social networks. 2011 will be an even more important year as the industry continues to mature.
Social gaming, powered by virtual goods, is this year’s industry to watch. If you’re involved, or are considering jumping in, Inside Virtual Goods will be one of your most important tools.
One year of original data and exclusive in-depth reports delivered on a quarterly basis is $2,495 and contains:
A detailed overview of the current state of the industrySpecific estimates on market size by segmentDiagnosis of key opportunities and issues by segmentGet The Annual Membership
Get Annual Membership (Includes Report + 3 Additional Quarterly Issues): $2,495 $1,995 USD*
OR Buy Single Report: $995 $795 USD*
* Pre-order discount ends June 13, 2011. All pre-ordered reports will be delivered on June 14, 2011.
Although the report will not be released until next Tuesday, June 14, we are offering a special pre-order discount for those who purchase now. A one year subscription is $1,995 until June 14, at which point the price will go to US $2,495. The one year subscription includes three quarterly updates on key developments in the space, including future editions of our annual reports, Inside Virtual Goods: The US Virtual Goods Market 2010-2011 and Inside Virtual Goods: The Future of Social Gaming 2011.
Or, you can download just this report. The pre-order price is $795 until June 14, at which point the price will go to US $995.
About the Authors
Founder, Inside Network
Justin Smith is the founder of Inside Network, the first service dedicated to providing news and market research to the Facebook platform and social gaming ecosystem. Justin leads Inside Network’s analyst services, manages Inside Network’s AppData service, and serves as co-editor of Inside Facebook and Inside Social Games. Inside Network was acquired by WebMediaBrands (NASDAQ:WEBM) in May 2011.
Prior to Inside Network, he was Head of Product at Watercooler, now Kabam, a leading social game developer on the Facebook Platform. Prior to Watercooler, Justin was an early employee at Xfire, the largest social utility for gamers, which was sold to Viacom in 2006.
Justin holds a degree in Computer Systems Engineering from Stanford University, where he was a Mayfield Fellow and a recipient of the Terman Award in Engineering.
Venture Partner, SoftTech VC, CEO and Co-Founder, Bionic Panda Games
Charles Hudson is a Venture Partner with SoftTech VC and the CEO and Co-Founder of Bionic Panda Games, a mobile games company based in San Francisco, CA.
Until February 2010, he was the VP of Business Development for Serious Business, a leading producer of social games. Zynga acquired Serious Business in February of 2010. Prior to Serious Business, Hudson worked at Gaia Interactive, Google, IronPort Systems, and In-Q-Tel. Hudson also founded Third Power LLC, a conference and events company that was acquired by WebMediaBrands. Charles holds an MBA and BA from Stanford University.
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