The following is an excerpt of a complete article available in our Facebook Marketing Bible.
Your official Facebook Page may not be getting all the fans it deserves because users are accidentally Liking unofficial community Pages with the same name. These missing fans cost you news feed impressions and clicks and ad targeting opportunities. Fortunately, Facebook now offers the “Merge duplicate pages” tool to allow you to roll fans from duplicate community Pages into your official Page.
In the full version of this article found in the Facebook Marketing Bible, we discuss why using the tool is important, how to use it to gain new fans, how to eliminate other duplicate pages, and how to properly greet the new fans of your Page to prime them for future engagement. Below is an excerpt.
You want users to Like your official Page, not any of their unofficial community Pages, because you can only market to your official Page’s fans. To eliminate unofficial Pages, you should merge with any duplicate community Pages with the same name as their official Page, and report all differently named community Pages as duplicates.
Go to your Page and click “Edit Page”, then click the “Resources” tab, and then select “Merge duplicate pages”. You’ll then see a list of any duplicate community Pages that are eligible to be rolled into your Page. To qualify, the community Page must at least have an identical name to the official Page. If you don’t see any eligible Pages, check back in a few weeks as Facebook may expand eligibility to similar but not identical Pages.
The merge tool only works for community Pages with exactly the same name as the official Page. Therefore, you may not find the duplicates you were hoping to merge with in the tool. Admins have two sensible options in this situation:
Report the Pages as DuplicatesWait and hope that Facebook will allow non-identical duplicate Pages to be merged in the future.New fans quietly added to an official Page may be confused as to why they’re suddenly seeing new content in their news feed. If admins are posting frequently and don’t greet users, they may receive spam reports which can reduce the visibility of their posts in the news feed.
To avoid this and get users excited about being part of your fan community, consider publishing a welcome message that lets them know you care about their Facebook user experience and explains the value your Page can offer them.
By following these steps, you can boost your Page’s Like count with new fans that are eager for your content. This in turn increases the value of your Page’s other marketing efforts.
A complete walk-through of the tool, a discussion of when it’s best to report non-identical Pages as duplicates, and more sample greeting messages can be found in the full version of this article available in the Facebook Marketing Bible, Inside Network’s complete guide to marketing and advertising through Facebook.
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