Zynga had added almost 2 million new mobile daily active users in about a month according to new data that chief executive Mark Pincus shared with prospective investors ahead of next week’s expected initial public offering.
The company now has 13 million daily active users on mobile platforms, up from the 11.1 million users it was seeing on average per day through October, according to the most recent amendment of its IPO filing. Pincus revealed the numbers at an investors’ lunch a Reuters journalist attended.
In the third quarter ending in September, Zynga had 9.9 million daily active users on its mobile games, a number that was already a tenfold increase over what it had at the beginning of 2011, when its games had issues cracking the top 50 on the iOS top grossing charts. We don’t know for sure, but it’s possible that Zynga is second in daily active users only to Angry Birds developer Rovio, which last said it had 30 million daily actives. Outfit7, which says it has 70 million monthly active users, might potentially have as much or more than Zynga too.
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