iNvolved MediaFacebook Preferred Marketing Developer iNvolved Media this week announced a new interactive video unit to run across social, mobile and web content. The Video StoryEngine, as it’s called, allows companies to to add a video layer to their premium media placements, including in the Facebook News Feed. Speed Stick used the technology for its Super Bowl spot, running an interactive, gamified version across more than 500 sports sites and within the Facebook News Feed that day. Hundreds of thousands of people engaged with Video StoryEngine’s trivia game. Other tests show Video StoryEngine leads to increases in recall, response, sharing, Likes and comments compared to videos that are not delivered through the new platform. Video StoryEngine is available with CPCV or CPE pricing, with clients paying only when viewers watch thirty seconds or engage with the brand’s interactive video.
Moontoast/SHIFT 
Mobile rich media ad provider Moontoast today announced a strategic partnership with SHIFT, a collaboration platform for marketers and agencies. Moontoast will integrate with SHIFT’s Open Marketing Cloud, a suite of applications from partners covering media buying, community management, social promotions, analytics and more. The integration will give advertisers a way create, post and amplify social rich media ad units in the Facebook News Feed from within the SHIFT platform. Both companies are Facebook Preferred Marketing Developers that have forged partnerships with a number of PMDs and other advertising platforms.
Mediabistro Event
Get personalized advice from industry insiders at Facebook, Deloitte, Chartboost, Tango, and more at next week’s Inside Social Apps, June 6-7 in San Francisco. Newly added speakers include Val Bauduin of Deloitte & Touche, LLP and Doug Purdy, Director of Developer Products at Facebook, so don’t miss the chance to add these valuable contacts to your network. Avoid on-site prices and register now.
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